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TUG BRICE

Researcher for Hire

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I am a UX researcher and conceptual designer. I've got an MS in Games for Learning from NYU and a BS in Psychology.

I founded Ice 9 Design in 2011 with several friends to work on projects and train up the skills we would need to get jobs. Since then, we have published Notes and String, set up a nationwide non-profit to help the homeless, developed some board games, and created an AI.

I'm looking for work as a UX researcher or designer.


Click the button below to set up an interview.

Ice 9 Design

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Design Studio and Career Accelerator

"We’re making the unreal real. The answer changes the question”

At Ice 9 Design, lateral thinking is our core design philosophy. We thrive on looking at things from different angles and creating opportunities where others can’t. 

 

Our projects focus primarily on gamification. We believe that the intrinsic motivation that drives gameplay is an overlooked asset that can and should be harnessed more. We try to incorporate gamification at some level in all of our products, even if it isn’t directly obvious where. 

 

We also focus on training and education. Every member of the studio is a student, and every member is a mentor. We all cross-train on every job that is required so that we know what goes into making a product. We believe that having a broad knowledge base makes us able to design and produce better products and achieve better business outcomes.

 

This cross-training also produces employees with a broader skill base, and potentially a double- or multi-T skill set. Having a designer who can code, or a marketer who can design is a huge asset to any company, and can help someone get a job more easily, and as a big part of Ice 9’s purpose is to get people hired, this is a desirable outcome.

 

This cross-training and broad skill base are also what enables us to use lateral thinking as our core business model. Having everyone sharing such a large skill base can help us look at things from different points of view, and this helps us find new uses for existing products or new solutions to novel problems. 

 

Ice 9 Design consists of a traditional design studio (Ice 9 Design), and an “innovation studio” (Ice 9 Innovations), with new studios, spun off when they are called for. The traditional studio focuses on “normal” product design, although none of our products are what you would call normal, while our “innovation studio” looks to tomorrow, focusing on making the future happen by building it. 

 

There is plenty of crossover between our studios, with some projects producing multiple products for different studios, and products in one studio spinning off into products in another studio. This is by design, and why we have multiple studios. 

Ice 9 Design: Text

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Ice 9 Design

Ice 9 Innovations

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